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Podcast
Associations Can (and Should) Advertise on TV in 2024!
Tuesday, January 23, 2024 Marketing General Inc. A 30 second spot on the Super Bowl costs $7 million. You can target your members and prospective members for a couple of thousand. In this podcast we will introduce you to Connected TV advertising.
Guide
Supercharge Your Magazine to Delight Members
Monday, January 22, 2024 m3Magazines This free guide is the key to transforming your association’s magazine into a powerful tool for member engagement and revenue generation.
Guide
AI for Associations Success Kit
Friday, January 19, 2024 Nimble AMS Check out this success kit to learn how Artificial Intelligence can help your association stand out from industry competition and revolutionize your staff and member experience.
Case Study
How NAEA is Winning the Battle for Member Attention While Boosting Non-Dues Revenue
Thursday, January 18, 2024 Lead Marvels Inc The ability to deliver timely educational information that rises above the noise is central to an association’s value proposition. Learn how the National Association of Enrolled Agents uses its online Resource Library with real-time data analytics to zero in on content that connects — and a recurring monthly stream of non-dues revenue along the way.
Research / Report
The 2023 Membership Marketing Benchmarking Report
Thursday, January 11, 2024 Marketing General Inc. MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that have produced powerful rebounds in association membership results.
Case Study
How the State Bar of Texas Created a Recurring, Six-Figure Revenue Stream
Thursday, December 14, 2023 Lead Marvels Inc The State Bar of Texas needed a new program for its sponsors beyond banner ads on its website and newsletters, one that would provide advertisers with year-round business development opportunities. Here's how they did it, while enhancing member value without straining its internal resources.
White Paper
6 Reasons You Should Choose Salesforce Person Accounts for Your Association
Friday, December 1, 2023 Nimble AMS Discover the true value of adopting Salesforce Person Accounts and uncover what makes Person Accounts the ideal data model for associations.
Guide
Creating a Flexible Change Management Framework
Wednesday, November 29, 2023 Impexium Discover five change management strategies to help your organization implement, adopt, and maintain new processes and technologies.
Infographic
7 Signs it May Be Time for a New AMS
Tuesday, November 21, 2023 Impexium Given the significance of your data and the tools that empower it, it only makes sense that your association has the best technology when it comes to your association management system. Learn how associations can determine if they have the right system.
Guide
Release Form Template for Event Recordings
Wednesday, November 15, 2023 EventMobi Use this free, fillable template to document a person’s consent to be photographed, filmed, or recorded in an online, in-person, virtual, or hybrid event or activity, and to have their footage shared.
Guide
How to Attract New Members: 8 Steps to Take Right Now
Monday, October 30, 2023 Impexium Figuring out how to attract new members to your association amid a changing landscape can be challenging. Learn new membership recruitment strategies that help showcase that joining your association is a no-brainer.
Infographic
Top 8 Things to Look For Before Investing in an AMS
Friday, October 20, 2023 Impexium There are some commonalities for associations when it comes to choosing their next (or first) Association Management System (AMS). Here's what's on associations' "attainable wish list" when it comes to their most crucial investments.
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