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Podcast
Associations Can (and Should) Advertise on TV in 2024!
Tuesday, January 23, 2024 Marketing General Inc. A 30 second spot on the Super Bowl costs $7 million. You can target your members and prospective members for a couple of thousand. In this podcast we will introduce you to Connected TV advertising.
Guide
AI for Associations Success Kit
Friday, January 19, 2024 Nimble AMS Check out this success kit to learn how Artificial Intelligence can help your association stand out from industry competition and revolutionize your staff and member experience.
Case Study
How NAEA is Winning the Battle for Member Attention While Boosting Non-Dues Revenue
Thursday, January 18, 2024 Lead Marvels Inc The ability to deliver timely educational information that rises above the noise is central to an association’s value proposition. Learn how the National Association of Enrolled Agents uses its online Resource Library with real-time data analytics to zero in on content that connects — and a recurring monthly stream of non-dues revenue along the way.
Research / Report
The 2023 Membership Marketing Benchmarking Report
Thursday, January 11, 2024 Marketing General Inc. MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that have produced powerful rebounds in association membership results.
White Paper
6 Reasons You Should Choose Salesforce Person Accounts for Your Association
Friday, December 1, 2023 Nimble AMS Discover the true value of adopting Salesforce Person Accounts and uncover what makes Person Accounts the ideal data model for associations.
Guide
Creating a Flexible Change Management Framework
Wednesday, November 29, 2023 Impexium Discover five change management strategies to help your organization implement, adopt, and maintain new processes and technologies.
White Paper
Attract, Engage, & Retain Members with an Online Community
Thursday, October 12, 2023 Nimble AMS Learn practical, proven techniques for creating an online community that helps you attract new members, deepen your engagement with them, and keep them around for years to come.
eBook
ChatGPT for Associations: The Basics
Monday, October 2, 2023 Association Chat Don't get left behind in the digital age; embrace the future, understand the ethics, and master the basics of ChatGPT for a connected, intelligent future.
eBook
5 Habits of Growth-Oriented Associations
Thursday, September 14, 2023 Impexium We’ve identified the five defining characteristics of future-focused associations. Adopting these traits allows your organization to chart a course for long-term growth and success.
Guide
What AMS Vendors Don't Tell You About Implementation
Wednesday, August 30, 2023 Impexium AMS vendors often boast about proven implementation processes. Yes, the right strategies are imperative, but it's not enough. Discover 3 often-overlooked requirements for successful AMS implementations.
Guide
How to Build a Brand That Attracts and Retains Younger Members
Wednesday, July 26, 2023 Mercury Creative Group For your association to be sustainable, you must engage and retain younger members. This guide provides actionable steps you can take to engage a younger audience.
Guide
Mentoring In Professional Associations
Monday, July 17, 2023 Art of Mentoring Download this free guide to empower your members on a learning journey of skill development, network building, and collaboration - cultivating a vibrant community of professionals dedicated to excellence and continuous growth.
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